Art for pro-environmental behavior
Why Menorca pReserve?
We believe the Menorcan Biosphere to be one of the most precious in Europe. But unfortunately, with the increase of tourism, it came under pressure and is endangered (Balearic Islands Tourism Board, 2017 ; Ruiz Altaba & Ponsell, 2001). This is why, at CBS, we wishe to contribute to the preservation of this treasure.
We want to create a counterbalance to the impact humans have on the territory (especially in summer season) by giving the biosphere a voice and increase environmental awareness.
Our expectation is that this will give rise to pro-environmental behavior, which could help reduce the impact the humans have on the ecosystem.
As stated by the Balearic Islands Tourism Board (2017), one of the aims for tourism development in the coming years is related to environmental sustainability. Menorca pReserve responds to this by both offering an opening to new touristic interests (related to art and nature) and by making merchandise promoting eco-tourism.
Tourists and inhabitants can help support the Menorca Biosfere Reserve by buying the merchandise (a percentage of the sales will be donated to local conservation biology and other sustainability projects). In exchange they get a uniquely designed product and a chance to contribute to Menorca’s nature conservation.
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